Founder · CEO · Buffalo, NY
Zachary Pascarella
Ten years of building companies that fix the things people learned to live with.
Building Sprnkle. Replacing the resume. Ending the LinkedIn era.
Currently
Building Sprnkle
Sprnkle is a professional platform built for the AI era. LinkedIn was designed for an internet where résumés mattered and people wrote them honestly. That world is gone. Today, applications are AI-generated, profiles all sound the same, and the people who would be great at a job rarely make it past the first filter.
Sprnkle replaces the résumé with a Living Profile, a portrait of who someone actually is, built from their personality, their work, their voice, and the references of people who have actually worked with them. It is anchored by the Personality Fingerprint, a behavioral pattern that no AI can fake and no résumé can capture.
Sprnkle is currently in development. The waitlist is open at sprnkle.com.
Waitlist: sprnkle.com
Press and Investor inquiries: founders@sprnkle.com
The Path
The work behind the work
Every company I have built has been an attempt to fix a system that did not work the way people said it did.
2016
Apex Outdoors
Dropped out of university at 21 to build outdoor products I had invented. My first company. It failed.
Inventing the product is the easy part. Selling it is the whole company.
2019
Wise Owl Wood Company
Started building accent walls from free pallet wood to pay the bills. It unexpectedly took off.
The business that actually works is rarely the one you set out to build.
2021
Wise Owl Concepts
Rebranded Wise Owl Wood Company into Wise Owl Concepts and shifted out of furniture and accent walls into full commercial design and build. Started designing and building indoor and outdoor commercial spaces, university interiors, restaurants, galleries, and outdoor parks. Flew to Costa Rica to source lumber by the shipping container so the crew could control materials, cost, and lead time end to end.
The moment you stop selling a product and start selling a capability, everything about the business changes.
2025
Taskflow Global Solutions
Built a full office of remote operators in the Philippines to give US companies real operational leverage. Began building internal tools that would later become products.
The tools you build for yourself are usually the tools other people will pay for.
2026
Taskflow Recruit
Built an AI phone interviewing platform after hearing about the struggles recruiters have with ATS platforms missing top talent. It became Sprnkle Recruit when Sprnkle was born.
The interview problem is downstream of the resume problem.
2026
Sprnkle
Built after a conversation with a former client about why no one had replaced the resume in over 500 years. Building the professional platform for the AI era.
Some problems are only obvious once two people from different worlds see the same broken system at the same time.
Press and Media
Featured in
Buffalo Business First
July 7, 2026
Buffalonian Zachary Pascarella is a creator of companies
Profile piece by Lian Bunny on the serial-founder path and the launch of Sprnkle.
ReadThe Dakotan
May 23, 2024
Reimagining Design and Artistry at D'Youville University
Feature on the design work with Brian McNamara transforming campus spaces at D'Youville.
ReadBuilding a Furniture Brand
January 11, 2023
Never Afraid To Say Yes with Zack Pascarella
Host Ethan Abramson on Wise Owl Wood Company, growth, confidence, and building through the mess.
ListenBuffalo Spree
February 28, 2022
Zachary Pascarella, Wise Owl Wood profile
Nancy J. Parisi profiles the early days of Wise Owl Wood, functional art, custom wood-and-epoxy furniture.
ReadBuilt Different
February 1, 2022
BuiltDifferent Ep. 1 with Zack Pascarella
Long-form interview with Desmond Johnson on early life, mindset, and the founding of Wise Owl Wood Company.
WatchHow I Think
Operating principles
Build first, talk later.
The companies I respect ship things before they pitch them.
Hire people you would not survive without.
Leverage compounds. Ego shrinks it.
Solve the boring middle.
Most AI startups are racing for the same shiny demo. The real money is in the unglamorous workflows underneath.
Take the call.
Most opportunities arrive disguised as people you almost did not respond to.
The system is usually the problem.
When good people keep failing at the same task, the system is broken, not the people.
Stay buildable.
Never give up so much control or so much time that you cannot rebuild from scratch in 90 days.
Elsewhere